Why I Started
In 1999, I made a decision. If I couldn't find formulas I trusted for my patients, I would learn to create them myself.
I had never formulated a product before. But I had spent years watching something that didn't make sense: the people taking the most supplements weren't always the ones experiencing the greatest improvements in their health. They were investing heavily, eating better, making a real effort — and the results still didn't meet their expectations.
I wanted to understand why.
The more I investigated the supplement industry, the clearer it became. Enormous differences in ingredient quality, sourcing, dosage, and formulation philosophy separated products designed to deliver results from products designed to cut manufacturing costs and sell better. Too often, the packaging received more investment than the formula inside it.
That frustrated me. So I immersed myself in the science of formulation. Ingredient sourcing. Bioavailability. Dosage thresholds. The chemistry of how compounds interact in the body. I didn't stop until I understood not just what worked, but why it worked — and how to replicate it consistently.
What began as a desire to find better solutions for my patients became the foundation of everything I do today.
My Standard
Every formula I create begins with a single question: what outcome am I trying to achieve?
Not what will sell more. Not what looks good on a label. The only thing that matters is what will actually work — and why.
I use these products myself. I give them to my children. My parents take them daily — including my father, whom we affectionately call “Yayo Vitamina” at home. At nearly 90, he's still an active part of this company and inspires new formulations.
This has always been a family business. My son Micah works with me full-time, while Luca and Liam help in our warehouse during the summer months. The people closest to me are committed to the same standards I'm asking you to trust.
If a formula isn't good enough for my family, it isn't good enough for you.
I built this company from the ground up, on my own and answering to no one but my own values. That's why I have no shareholders, no investors, and no board of directors. I don't take that freedom lightly. It means that when I have to choose between a cheaper ingredient and a better one, the decision is always the same. Quality, research, and outcomes come first — not margins, not trends, and not outside pressure.
To make that possible, we source every raw material directly at origin — where each ingredient is grown or produced. No middlemen. No supply-chain compromises. We control the process from the source to the finished product.
And because we sell directly to you, the savings that process creates go where they should — into ingredient quality and into your pocket, not into distribution margins.
Every product reflects the same philosophy that led me to formulate more than 25 years ago:
- Use the best ingredients available
- Formulate with purpose
- Never sacrifice quality for cost
- Put people before profits
25 Years of Work
I didn't build this community through advertising. I built it through education — books, podcast interviews, television appearances, and years of content with one goal: helping people understand their own bodies well enough to make better decisions about their health.
What began as a personal mission now employs more than 100 people — each of them working to the same standards this company was founded on.
More than 5 million people follow that work today, and our products reach customers in more than 50 countries. Each of them arrived the same way you did — looking for information they could trust and products created with integrity.
After more than 25 years, that commitment hasn't changed. If you've made it this far, you're probably looking for the same thing I was looking for in 1999 — something you can truly trust. Here, you'll find it. Welcome home.
